Market research services for cash flow

Market research services can improve cash flow since accurate information should pull together the data needed to increase sales.

Jim Cooper of Conscientia Research in Monrovia, California, says market research services help make strategic decisions.

Here’s an example:

A start-up food company is making an organic product like a new type of sourdough bread. They contact local health food stores and niche stores like Whole Foods or Gelsons to get shelf space. They do.

But they’re competing against larger bakeries that make sourdough bread which is readily available in all larger stores like Vons, Ralps, and Albertsons.

Why not choose a completely different type of bread that really can fit in to a niche?

A market research service could gather the data to show how to package their sourdough bread differently so it stands out on the shelf or in the aisle.

Maybe a different flavor bread altogether would be best like a zucchini-type bread shaped in the same style as sourdough.

The market research could give the bread company information needed to enter a market or create a product line that’s not already crowded and may generate a much more favorable return.

To read more on market research for companies, click on this article I wrote to Examiner.com or contact Conscientia Research through the corporate web site.