Free Marketing Advice

I came across this article today on About.com.

Use it to evaluate the marketing and sales potential of a web site: does the site draw in visitors, does it build credibility with them and does it inspire or persuade them to take action?

Five Levels of Internet Marketing and Sales Process

I found the introduction of this article to be too long, but the link goes directly to the second page where the advice really starts.

These are good, basic marketing evaluation questions for any business site - whether business to business or business to consumer.