If you've ever wondered why you need a marketing mix, then let me ask: did you get a postcard from Yahoo! promoting search for businesses.
I was surprised to get a direct mail piece to "connect with customers searching for what you sell."
I thought the graphic was well done showing diners in a restaurant holding different placards on what they needed.
On the back, was a headline and the url.
But here it is: a major internet presence using direct mail to attract business!
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