If you're a business service provider, or especially a consultant, and you feel you're stuck offering a low price to clients then here are some ways to raise prices. The information was passed along to me by a person who recommends the Dan Kennedy style of marketing:
Raise prices
(straight to the point - simply say you had been offering a discount - or in order to provide better service and arm yourself with the latest knowledge you need to raise prices and ultimately, the client will benefit).
Change WHO you are selling to
(find people who are willing to pay premium prices for a more valuable service).
Charge for what you now provide free
Bundle services
Your service is ALWAYS a premium version
Upsells with each sale
(easier to do if you truly have taken time to learn the client's needs).
Upsells after the sale
Locked in renewal
(however, for online marketing, I got mad at a well-known blog marketer and felt his method of locked in renewals wasn't ethical).
Continuity / forced continuity
Change the way you sell and what you sell.
The title to this one-pager handed to me was "ten clever ways to raise prices."
Raising prices also points to why a strong client-provider relationship is helpful. You can have open and honest discussions about sensitive topics like this. You can also find out the client's goals for the next quarter or year and let them a price increase could be coming. If you have a context for mentioning the increase, they'll more likely be receptive.
1 comment:
Such a nice blog. I hope you will create another post like this.
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