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Monday, November 26, 2007

The NFL and Customer Service

Here's a lesson in customer service courtesy of the National Football League.

The NFL created the NFL Network. Okay, a smart move considering the amount of football games, reviews and more Americans now like to consume.

But the national lament is the Packers-Cowboys game is on the NFL Network tonight. Most American households won't be able to watch the NFC game of the year.

What happened? The NFL created its own network and gave itself a schedule of 8 games to broadcast. I don't know how that strategic decision was made. While it seems logical, could the NFL be doing a disservice to its customers, football fans, in this start-up phase? Hmm, and I wonder how discussions with the networks went?

After all, NFL games are carried on 4 networks. Hey, that's already great exposure. Is the league going beyond its core competency by forming another network?

If both the Packers and Cowboys were doing poorly (and as a Steelers fan, I wish the Cowboys were doing poorly) the issue wouldn't have been raised.

But the league's customers who don't have cable (my wife and I agree we won't have cable in the house - although she's more adamant than me) will have to flock to the nation's sports bars tonight. By the way, we don't have cable and so we don't have ESPN which means we can't turn on Monday Night Football. I had to drive a mile to local restaurant to see the mud-bowl between the Steelers and Dolphins.

Hey, maybe those folks will be the real winners of tonight's game. A few extra beers poured and tips made thanks to the NFL network.

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