Marketing is a wide-ranging discipline that takes into account the Big Picture of how companies communicate with potential customers, vendors, partners and even employees.
Alice DiPirro is a graphic artist who owns the PR Store in Pasadena, California. She spent her career working for boutique creative firms but always knew clients needed a package to help them create their look.
I think of marketing like plumbing . . . one step leads to another!
To know your image, first you should:
know what you want to accomplish
know what you want to say
know what will attract your target customers
know your budget - and what's necessary to spend to achieve your objectives and what can be set aside for later
know how you're going to distribute your marketing message
2 comments:
Hi Don,
How are you? I hope you are doing fine..
There is another request from a blogger who is looking for her long lost sister.
I have linked your blog in the article as our certified partner and hope that you can join us for the search.
Thank you so much. Hope your kindness will be repaid
some day..
Have a great week ahead..
Take care.
http://nafasg.blogspot.com/2007/09/searching-for-her-younger-sister.html
Thank you guys. I'll link to the post in the next day or two.
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