"Grow your business" with these business ideas using at least a few of the 7Ps of marketing.
Coffee roasting company Jameson Brown is only a few months old but business owners large and small can learn valuable lessons.
Planning - the two partners and their families spent 15 months planning and preparing before opening their doors.
People - Niche market - the coffee industry is dominated by major brands. They sell to people who love freshly roasted coffee bought from around the globe.
Product - their coffee is "customized" during the roasting process by personally watching the grinding process in action as demonstrated on the video. In their shop, a former machine fabricating shop, they made the strategic decision to only sell coffee in a comfortable setting. They're not selling pastries or smoothies. They believe there's a demand for a quality roasted cup of coffee.
Price - their coffee is competitively priced with local shops, yet their product is high quality.
Promotion - they haven't chosen one specific promotional strategy yet, except for Word of Mouth - which is the most effective form of marketing and advertising.
Place - they're selling to a local retail population in Pasadena, California, Internet customers and selling wholesale to pastry shops and restaurants.
Partners - their vendor is a buyer who can service a small company. They've not yet chosen promotional partners.
"The good news," said partner David Ross, "is we can feel the momentum building. We have regulars who come in everyday."
"Our goal," said Ryan Hamlin, "is keeping our focus on coffee."
Ask Yourself:
Planning: Am I giving myself enough time to launch a new business, new product line or new service? Marketing efforts alone can take up to 6 months to build momentum.
People: Do I know all I need to know about my primary client or customer? Can I learn any new information that will give me a competitive edge?
Product: How does my product benefit my target customer?
Price: If I price my service or product high, how easy or difficult is to convey the value? If I price too low, does it cheapen what I offer? Am I offering a premium service or "cookie cutter" service?
Promotion: how will I generate needed Word of Mouth advertising?
Place: How many people in my local geographic location know I exist?
Partners: How can I improve my relationship with my vendors or current customers to gain new business or better serve existing customers and clients?
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