STARBUCKS is more popular than coffee!
In the Overture keyword locator, Starbucks was typed in more than 376,000 times while "coffee" was typed in more than 228,000 times. All those Starbucks locations certainly pay off. However, I've come across a new coffee company in Pasadena, California that's developing its own market: restaurant owners and bakeries. JamesonBrown also has a walk-in, sit-down place like a micro-brewery where you can enjoy their coffee as well.
What are the elements that go into building a strong, brand name? Here are a few:
Pricing - the price you charge for your products or services distinguishes it from your competitors or shows the sameness
Customer Service - how quickly do you respond to customer requests?
Value of Products offered or services performed
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