How do you evaluate progress in your business or on a business project? Try thinking backward! It's easy. It lets you start with the big picture and see what details are needed to support your goals.
Your Income, for example.
If you own a business or are responsible for reaching a certain income level, then write down the number you'd realistically like to achieve. Let's say $500,000 annual income.
So now, think backward.
What's the income from a typical project you do or a product you sell?
How many sales will you need?
How many appointments or client referrals will you need to make your sales goal?
How effective has your marketing plan been in the past?
Do you have the infrastructure in place to handle the income level you want to achieve?
If not, who's missing or what piece of equipment do you need?
The idea of thinking backward comes from my experience in planning video and print-related projects. You need something by a particular date and then you back up each day to see what has to happen to deliver the project.
I hope this is a useful angle for your strategic planning needs.
What tips do you have for effective planning?
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