Cash flow and customer relations

Customers generate cash flow for companies of all sizes and all industries. Do you have a plan in place to stay in touch with present and past customers? Remember, too, that good customer service is good for business and makes a person feel important.

Customer Relations Example

Customer relations to generate cash flow isn't only the domain of salespeople. Every one in a company can take part. An example came from my local radiator and air conditioning company where I’ve taken our van and SUV several times. 

The last time was about a year ago when I took my 1996 SUV and needed to have the radiator system replaced but decided against it. The contact there, Dale, called just to check in and see how the vehicle was operating. I told him it was fine and I had decided not to bring it in at this point. Instead, I was going to see how much life was left in it and if something major needed a repair then I was going to move on to another vehicle. We chatted a few minutes and then I told him I was doing business networking for small companies needing websites.

He told me he would keep me in mind. I’ll send him a card as well showing him all that I have to offer.

Simply calling up a past customer to say hello is an important part of customer relations and a simple way of taking steps to keep generating cash flow.