Marketing unique differences to generate cash flow

Marketing can lead to positive cash flow when a company has a unique selling proposition that catches the attention of new customers and keeps existing customers returning to buy products and services.

This is especially true for service companies and individual consultants who don't have the budget for advertising promotions, developing nationally recognized brands, and have little time to spend on marketing.

Determine the unique selling proposition by listing the ways your business is different from the direct competitors and indirect competitors.

Dollar General may be one example. Dollar General or the 99 Cent Only store may set themselves apart from indirect competitors like Macy's or Office Max by saying something like "enjoy a shopping spree for only pennies on the dollar and get quality for the whole family." That's my wording, by the way.

The discount stores may set themselves apart from area thrift stores, WalMart and Target with another type of saying: "No one can beat our low prices and offer our same quality on brand name products."

Those are ideas.

List what is unique about the business, including the personality of the owner, the employees, the products, the layout of the store, the way customers are handled.

Know the indirect competitors and the direct competitors. How much do they charge? What do they do well and why do they have customers? What don't they provide in the customer experience?

This is one step to marketing the unique differences, the unique selling proposition, and using marketing to generate positive cash flow.

Read about a specific way a gardener in Pasadena, California has caught my attention through marketing. Click here to read this marketing article on Hubpages.