Small businesses can develop their local online search and manage their cash flow well. Showing up in local search results does not have to cost much.
Here are the options:
Web companies or SEO consultants may charge anywhere from $ 300 monthly to $ 1,000 monthly to do a local search campaign. Here is what a small business can do with little cost.
Google maps for local search: Put your business on Google maps and complete all the information including address, hours, coupons.
Yahoo! Local: the directory is free. Complete all the information. For companies that have more than one product line or service line, it may be possible to have a few different Yahoo! Local entries.
Showmelocal.com: Showmelocal uses the platform of local newspapers for a directory. There are free and paid options.
Writing local content: I helped a property management company double the number of keywords customers used to find them online. They were mainly ranking for variations on the name of the company. Most renters came to them word-of-mouth or seeing their rental signs. I wrote local content on their web site, including the names of major intersections near their properties. The number of keywords doubled within 45 days, returns came back with zip codes - in other words renters were using Pasadena 91106 and variations of a city name with street names.
For more on how I worked with the property management company, click here to read Local Online Marketing for Small Businesses.
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