"Accurate information is your multiplier and leverage in the marketplace," says Jim Cooper of Conscientia Research.
Here are the reasons he says market research is a valuable tool that ultimately assists companies with their cash flow:
- Customized market research validates assumptions, ideas and questions
- Market research gives accurate and precise qualitative and quantitative data
- Companies have a better understanding of the competition and can define the product or service
- Market research helps to qualify leads
- Research can help companies understand the regulations and need for compliance in specific industries
Also read Market Research and Market Intelligence
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