Building Value in a Business
Money spent strategically builds a brand name over a long period of time. Not spending money wisely can hurt a business in the long run and damage a reputation.
Here’s an illustration thanks to Robert Barbera, owner of Barbera Property Management in
Quality landscaping is important to each of Mr. Barbera’s rental units in eight cities including:
But why spend money on landscaping? After all, when a landlord adds up the cost of insurance, taxes, and maintenance why bother paying too much attention to trees and flowers? Shouldn’t a nicely mowed lawn be all the presentation that’s needed?
Robert Barbera believes landscaping is a strategic expense that pays in the long term.
How? It gives potential renters an attractive first impression of the apartment they’re visiting.
“Landscaping is the start of everything,” said Robert. “When people drive down a street and see a sign the first thing they see is the landscaping. That is the first test of a building. The ornamentation of the bushes and the colors that come from the flowers--it has to be right.”
Robert Barbera believes quality landscaping shows pride of ownership. He maintains a professional crew to maintain street appeal and to keep the interiors of the apartments in working order.
He believes the money spent on maintenance and upgrades keeps tenants satisfied and maintains long-term relationships.
There is value built for both parties – as an owner his vacancy rate is far less than the national average. Meanwhile, the tenants are satisfied since they feel the property owner is listening to them and considerate of their needs.
To see available units for rent in the
No comments:
Post a Comment