Setting the price and customer expectations seems pretty obvious, doesn't it? That's what Rlowe from Blast of Clarity wrote in his comment about my previous post regarding customers and price. And I agree.
However, sticking up for your price can be a daunting experience and we need those reminders.
It was for me when I was an outside sales consultant for Home Depot and our prices were much higher than independent companies. However, Home Depot is always going to be around. And they don't budge on their pricing aside from a few occasional discounts.
And when I sold for small businesses, I started adding up the hours for the web sites, etc., we were providing and I saw the dollar-per-hour fee plummet.
Customers can sometimes refuse to budge because they always want a better deal. And if you're in a business running on cash it's tempting to give in and then get stuck in the mire of "I'm now working for minimum wage! This project isn't worth the hassle."
And then you and your client lose.
Here's a good reminder even to myself for charging a higher price and sticking with it.
"We build into our pricing the ability to service you should anything happen. We'll be around."
Or, "we're able to take care of you."
Charge too low a price and you won't be happy taking care of the customer.
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