Wait.
iTunes! Yeah, that's right. I started a couple of months ago and I really like the convenience, my ability to make a selection - it puts me in control - and the selection.
Funny how those are the same comments I hear from people who shop at Home Depot stores (except iTunes doesn't have lines).
So Apple had its dip as a corporation. But they've developed customer loyalty through experiences. Here is a quote I found on a longer article titled 10 Things We can Learn from Apple. It was posted by Richard Ziade:
"Understand the total experience . . . Apple is an experience company. Imagine your iPod without iTunes. By ignoring that separation and focusing on solving real problems in a cohesive way, they [Apple] obliterated the portable music market."
Now, let's boil it down to the real world.
Tips and Questions for You
- What is the "experience" or real world problem you're solving through a product or service?
- How will your clients or customers benefit?
- What is in it for them?
- Why would they tell someone else about your product or service?
- What do you say about your product or service?
- If you write a blog or Web site, your product, what "experience" will readers have? What will they take away that benefits them?
This week, I posted about:
Holdon Log and Actor Track - there's a specific purpose for the products, geared toward a specific market (performers - who don't have lots of discretionary income)
we read about a computer franchise that communicates well with the customers, and prices services competitively.
Real estate agent Chrisia Simkovich, in an earlier post, will help sellers or buyers find a cleaning service, day care, kennel care for pets, in an effort to make their lives easier.
Each one gives the businesses give users a positive experience and solves a problem or need.
I hope these questions allow you to evaluate your effectiveness in what you offer - and ultimately - leads to greater profitability.
No comments:
Post a Comment